NEW COLLECTION REACHES THE SHOPS...
Posted on November 11 2019
The most exciting moment for us is when a new collection reaches our customers. Our design process starts more than 12 months earlier (we’re currently working on spring/summer ’21). The starting point is when Kate, our designer, selects the colour palette and print themes. This is no easy task and involves much head scratching over the trusty pantone colour book. Once the palette and themes are agreed, we work with four fantastic graphic designers to create the prints artwork, while our garment technologist puts together the technical information needed to send off to the two or three factories that we work with each season. The factories in turn work their magic to create the first sample sets, which will be shown at trade shows in this country and overseas. After several months of tweaking the designs and working with the factory on production issues, the collection starts to arrive in our warehouse – the moment of truth! We’ve never been disappointed yet and our AW19 collection, which is now in the shops and online, has been a runaway success. Phew – and then the fun begins all over again! We always love customer feedback so don’t be shy….